The Story Behind Baby Steps Guru

Baby Steps Guru is a new business focused on providing a one-stop shop for administrative services concerning maternity and parental leave.

How Baby Steps Guru Got Its Start – Meet Francine Joseph

Francine Joseph is on a mission to help moms stress less and save time when it comes to preparing for a new baby!

She is the founder of Baby Steps Guru, a service based company that provides administrative support services and consultative advice to busy moms ranging from expectant to experienced.

As a single mom, Francine realized the importance of having administrative help first-hand during her 8-week stint on strict bed rest, in 2016, while 4 months pregnant with her first child. She experienced some pregnancy complications and, as a result, had her daughter 12 weeks earlier than expected at 28 weeks gestation.

With the added stress of an early delivery, while being disconnected from work, Francine was left scrambling to complete administrative paperwork for her employer, which seemed inconvenient, but was essential to ensure everything was in place for her daughter. While her daughter was in the NICU for 10 weeks, Francine immediately applied for a Special Benefit; Employment Insurance offers Parents of Critically Ill Child(ren) or PCIC as it’s usually referred to. Had it not been for her EI knowledge as a previous employee with Service Canada, Francine may have had to spend countless hours researching this type of benefit availability and more time getting through to speak with someone who could help her apply.

Combining her 10 plus years of experience in Human Resources and Benefits Administration within corporate Canada (Fidelity Investments & Deloitte) and her knowledge and work experience with Employment Insurance, Francine realized a void in the marketplace for this specialty niche service and saw an opportunity to tap into all 3 areas simultaneously, and this is how Baby Steps Guru was created!

The Baby Steps Guru Philosophy

At Baby Steps Guru, our philosophy prioritizes the precious commodity of time and upholds a commitment to offering a fully custom and high-end service. We believe that the best thing for any baby is a happy mother who is balanced, stress-free, and able to fully engage with their child to enhance the mother-child bonding experience.

Who We Serve

Baby Steps Guru provides support to a wide range of clientele including, but not limited to:

  • New parents

  • Single parents

  • Busy parents

  • Experienced parents

  • Working parents

  • Small businesses

  • Medium businesses

  • New businesses

  • Unions

  • Local organizations

See how Baby Steps Guru can help you. Contact us today for a free consultation.

Baby Steps Guru


Monday - Friday 09:00 AM - 05:00 PM

Saturday - Sunday Closed

Service Area

Serving the GTA and the surrounding areas


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